What makes something cool? It’s hard to put your finger on it. It’s like the concept of an ‘it girl’ or the 'x-factor’. You don’t quite know how to explain it but you know it’s there. It’s a certain je-ne-sais-quoi, an edge, an air of confidence. It’s almost a little bit mysterious and, in a way, enigmatic.
When someone is cool, it seems effortless - like they’ve found a comfort in their own skin that makes them ready to take on the world.
So let’s say hello to summer, be authentic, follow our dreams and discover The New Cool…
